Introduction
Buyers and sellers have different, sometimes conflicting, priorities. Managing these expectations is essential for maintaining professionalism and driving successful outcomes.

For Buyers

Budget Clarity: Reinforce that pre-approval sets realistic limits.

Market Education: Provide comparable listings to align expectations with market realities.

Transparency: Highlight possible compromises (location, size, finishes).

For Sellers

Pricing Guidance: Use data to justify recommended listing prices. Avoid inflating expectations.

Marketing Strategy: Explain how Sotheby’s marketing (photography, staging, digital) supports premium positioning.

Timeline Awareness: Communicate average time on market for similar properties.

Tips for Both Parties

Stay neutral and fact-based during negotiations.

Reinforce the long-term value of the Sotheby’s brand.

Document all discussions in CRM for continuity.