Introduction
Every interaction reflects on the Sotheby’s brand — whether face-to-face, by email, or at an event.

Guidelines

Professional Presentation

Dress code should match the luxury brand image.

Use branded materials (folders, business cards, signage).

Communication

Be concise, clear, and polite in all interactions.

Avoid jargon — explain real estate terms in simple language.

Always follow up client inquiries within 24 hours.

Client Experience

Offer personalized touches (welcome packages, property dossiers).

Be proactive: anticipate client needs instead of reacting.

Ensure every meeting location reflects the Sotheby’s image (clean, professional, premium).

Outcome
By consistently upholding brand standards, every agent reinforces the trust and prestige associated with Sotheby’s Realty.