Introduction
Every Sotheby’s listing represents the brand. Presentation quality directly impacts both client satisfaction and sales outcomes.

Staging Standards

Use professional staging aligned with luxury market expectations.

Ensure spaces are decluttered, neutral, and designed to highlight property features.

Photography & Videography

Always use professional photographers.

Include wide-angle shots, lifestyle images, and drone footage where applicable.

Produce a 60–90 second highlight video for digital channels.

Brand Consistency

Use Sotheby’s branded templates for brochures and presentations.

Ensure signage, marketing collateral, and online listings follow brand guidelines.

Client Communication

Provide sellers with a preparation checklist before the first photoshoot.

Set expectations about staging costs and ROI.